Dogfish Head Craft Brewery Case Study

Dogfish Head Craft Brewery

Quickly integrate with third-party APIs

We’re proud to have worked with Dogfish Craft Head Brewery on site-wide integration with their accounting software and developing their relationship with customers through dynamic web applications.

Challenge

Dogfish Head Craft brewery needed a way to connect their accounting system, Microsoft Dynamics, with their website. They were also looking to connect with their customer base by creating more positive user experiences on their site.

Solution

We provided Dogfish Head Craft Brewery with our expertise in integrating complex data systems with Drupal. Specifically, we created a custom Drupal module to link their website with their accounting system by synchronizing their products, orders and inventory data using the SOAP API.

Another cool feature we added to their site was the 'Fish Finder,' a handy tool that enables the user to discover where they can purchase Dogfish Head's brews based on their current location. We accomplished this by creating another custom Drupal module to allow Dogfish Head's site to interface with the Vermont Information Processing API. We also enabled them to open the lines of communication with their customer community by building a social media dashboard and integrating that throughout their site. It provides mobile-friendly, real-time social media information about their specific products and their brand itself. The end result was a convenient experience for their users.


Services: Content management system, Data migration, Drupal Development, and 3rd party integration

Tags:

Technology: Third Party Integration, Microsoft Dynamics, and SOAP API

Milton, Delaware

Dogfish Head Brewery is a brewing company based in Milton, Delaware founded by Sam Calagione. It opened in 1995 and produces 175,000 barrels of beer annually.

Client Profile

Dogfish Head Craft Brewery started as a small brewpub in Rehoboth Beach and quickly grew into a thriving distributor selling beer in 28 states through a network of 50+ wholesalers. From making 12-gallon batches in its lone brewpub, Dogfish now houses production in a 100,000 square-foot converted cannery. 

Business Challenge

Dogfish was producing dozens of unique specialty brews, but lacked adequate tools for capturing component costs or calculating profitability by brew type. Revenues that could not be readily identified would crop up in the General Ledger. Critical compliance reports had to be generated manually. To enable the company to realize its full growth potential, a systems and software overhaul was in order. 

When COO Nick Benz joined Dogfish several years ago, he quickly realized the company’s accounting software was inadequate, especially in view of Calagione’s ambitious expansion plans. Existing software couldn’t tell Benz what specific ingredients cost, determine whether brews made or lost money, or even recognize revenues properly.  Benz, who believes “good people and good ingredients make a good product,” knew the company needed better data to make better business decisions. Dogfish had the people, ingredients and product right, but good data for good decisions was missing.

Technology Solution

After conducting research among fellow brewers, Benz opted for Microsoft Dynamics GP. A trusted vendor referred Benz to Intellitec Solutions as the best partner to implement the solution. Benz not only gained the “good data” he was missing, he gained the experience of accounting experts who helped him streamline his financials. 

For Benz, one of the most important aspects of the implementation experience was Intellitec Solutions’ willingness to learn and share. “Intellitec Solutions took the time to understand our needs, map out our processes, think through transaction flows, and get to know our business”, says Benz. He also credits their ability to carefully explain the full capabilities of Dynamics. “They went screen shot by screen shot to make sure we understood everything.  I still refer to notes taken during the implementation over five years ago.”

Intellitec Solutions’ biggest contribution was helping Dogfish make the leap from “the smallest commercial brewery in America” to the thriving $40 million business it is today. Benz confirms that the company’s remarkable growth spurt is far from over, noting: “Thanks to Intellitec Solutions, we have a solution and a process in place and we are ready to start taking the next step.”

Intellitec Impact

Improved cost management: Analytics track the profitability of every product brewed, right down to individual ingredient costs, allowing production to manage costs better and  maximize profits.

Improved compliance: With Dynamics GP Report Writer and Smart Lists, Dogfish generates accurate and timely compliance reports. Alcohol production requires stringent reporting, and Dogfish must report to the Feds and all 28 states where they distribute. Mistakes in documentation can be costly. 

Streamlined process: Intellitec Solutions consultants worked with the Dogfish team to set up efficient accounting systems and institute General Ledger best practices. 
 
Improved decision-making: Management now has access to key indicators that help them make better decisions around future expansion.

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